The Color Guide
Color Dictionary
Sellzar automatically maps over 100+ professional color names to perfect HEX values. Use this list to name your product variants.
Automatic Detection
You don't need to do anything to enable these colors. Simply name your variant (e.g., "Molten Lava") and the swatch will automatically update.
Extending the Dictionary
Need to add a unique brand color? You can easily extend the dictionary by editing the snippets/color-swatch-mapping.liquid file in your Shopify theme.
Developer Step
when 'your-color-name' assign mapped_hex = '#YOUR_HEX_CODE'
Tip: The system is case-insensitive and automatically handles spaces and dashes.
Standard Colors
White
Black
Red
Blue
Green
Yellow
Orange
Purple
Pink
Brown
Gray
Navy
Teal
Gold
Silver
Fashion & Retail
Molten Lava
Cherry Rose
Rose Gold
Dusty Rose
Blush
Raspberry
Cranberry
Emerald
Sage
Hunter Green
Seafoam
Midnight Blue
Royal Blue
Cobalt
Denim
Sky Blue
Earth & Neutrals
Beige
Ivory
Cream
Tan
Khaki
Olive
Mocha
Espresso
Caramel
Cognac
Sand
Taupe
Mushroom
Charcoal
Slate
Stone
Onyx
Jet Black
Vibrant & Tropical
Coral
Turquoise
Magenta
Salmon
Peach
Mint
Lime
Tropical Mint
Electric Blue
Ice Blue
Lilac
Mauve
Orchid
Grape
Special Patterns
Rainbow / Multi
Using "Multi" or "Rainbow" will apply a vibrant linear gradient to the swatch.
Zebra
Using "Zebra" applies a black and white split gradient.